I spent the past week in Bejing at a workshop co-hosted by the World Trade Organisation. I wanted to share the slides that I used here. They are rough, there is a 3h recording somewhere of the talk. And yes there were a bunch of digressions.
Below are the slides
I also encourage you to look and explore the link with the keynote from 3 years ago at the SHAPER event. You may see the overlap. We are not quite full on services yet but if you have followed some work its imperative to not forget that investments in societal capabilities to have empathy for the one, shared, human experience is crucial to enable us to move the world — together.